In town hall meetings across America, citizens are expressing their anger and confusion about the government’s broken promises and runaway spending. Still, asking for sacrifice is never easy, but it is necessary. While every constituency is different, the basic moral principles remain the same. Below are five practical ways to incorporate the message of “The Road to Freedom” into your message.
- Familiarize yourself with the moral reason behind every reform you wish to undertake. Then give that reason in three short sentences. It’s imperative to make the moral argument in a compelling and concise manner at the start of every presentation and media appearance. This is what will win the day, and what we need citizens to hear and understand.
- Discuss the morality behind your beliefs openly. Discussing our values may seem uncomfortable to all of us, but as we’ve seen over the last 70 years, only a moral argument will win. All Americans have a moral worldview, and, to be successful we must help them identify with us and our policies at a moral level.
- Weave moral language into your communications approach. Speeches and meetings are not the only opportunity for moral language. Press releases and op-eds offer a chance to reinforce what we want to convey.
- Consistently stand for free enterprise ideals. Make sure our policies are aligned with free enterprise ideals. At the end of our careers, we will be judged either by how many favors we passed out to the connected, or for what we stood for every day.
- Practice framing each policy argument in the manner laid out in “The Road to Freedom.” This book is intended to create a guide to better policies and their framing.