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    Enter your name and email into the  “Sign Up for More” form below, and you’ll receive a link to download a free ebook of Arthur’s Bradley lecture at the American Enterprise Institute. The speech explains in detail how to make the moral case for free enterprise. Get your copy today, and share this special offer with your friends!


  • A freer America needs better arguments.

    The Road to Freedom establishes the moral imperative of free enterprise. By appealing to the writings of the Founders, social science research, and public opinion data, the book demonstrates that free enterprise embodies the American notions of fairness and service—and allows each individual to live a flourishing and prosperous life.

  • “The Road to Freedom” on Earned Success

    “The Founders knew that the role of a moral government is to create the conditions of liberty and opportunity so that each of us can define success as we see fit and then work with all our might to attain it. Their visionary insight was that allowing us to earn our success is precisely what gives each of us the best chance at achieving real happiness.”

  • “The Road to Freedom” on Fairness

    “The real question is not whether fairness matters—it does—but which definition is correct for public policy. Is it equalizing outcomes, rewarding merit, or something in between? …America does not have a perfect opportunity society. But if we want to move close to that ideal, we must define fairness as meritocracy, embrace an economic system that rewards merit, and work tirelessly for more equal opportunity for all, rich and poor alike.”

  • “The Road to Freedom” on Helping Those in Need

    “The free enterprise system requires a culture of optimism and trust to function correctly—a positive-sum, win-win mentality, and a desire for everyone to be better off … people who embrace free enterprise reject the idea that the government is responsible for solving all social problems and are more likely than others to take responsibility for the neediest members of their communities.”

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In “The Road to Freedom,” Arthur Brooks leads the fight for cultural renewal in America based on free enterprise. 

Most Americans believe our country is on the wrong track. Government spending is out of control and shows no signs of relenting. A record-high 8 in 10 citizens are dissatisfied with the way our government is operating.  An ever-increasing share of Americans is disengaged from the political process. Corporate cronyism is eating away at our free enterprise system from within.

America stands at a crossroads. We face a critical choice today: accept the march toward big government and European-style statism or renew our Founders’ vision of freedom.

The solution is a return to free enterprise.

Only free enterprise encourages and allows each of us to define our destiny and earn our success.  Only free enterprise encourages true fairness based on merit and opportunity. And free enterprise is the only system that can lift up the vulnerable and those who have fallen on hard times by the millions—by rewarding entrepreneurship and encouraging charity.

These three principles — earned success, true fairness and helping those in need — are the foundation of the moral case for free enterprise.

“The Road to Freedom” is the blueprint for defending free enterprise against the powerful forces of big government. This site will take your learning beyond the book so you can join us on the front lines of this critical movement.

The time to take back America is now.